Business Tips

How the five Ws of journalism can help us bloggers with our writing

Many artists have blogs, and I've been thinking about what to write about on mine, so I thought I'd share some tips I learned while studying a master of arts in international journalism last year that are relevant for anyone who wants to write engaging stories and articles on their blogs.

In journalism, the five Ws are: ‘Who’, ‘What’, ‘When’, ‘Where’, and ‘Why’. Keeping them in mind helps address the basic questions that every story should be able to answer. And each of them should have a factual answer – they can’t be answered with a simple ‘yes’ or ‘no’.

They probably seem obvious when you read them, but I find they act as a really useful checklist to make sure I remember the important details in my writing.

Here are some examples of the kinds of questions you should be asking, and answering, in your articles:

Who: Who is the story about? Share who’s impacted and whether that’s positively or negatively.

What: What’s happening/happened? Provide factual details. Explain what it means for the reader, if appropriate.

Where: Where is it taking place? Or where did it happen?

When: When is it happening? Or when did it happen? Give clear detail appropriate to the article.

Why: Why is it happening? Or why did it happen? Why is it important and why should readers care?

Enjoy writing – I hope the five Ws prove to be useful for you too!

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